Soft baits

SLEEPER CRAWLength: 3inWeight: 5/8ozThe long-awaited, bottom-scuttling stealth craw has arrived. SLEEPER CRAW harnessesthe revolutionary performanc...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect f...

THE HAZEDONG SHAD’S SENSITIVE TAIL CATCHES THE WATER EVEN DURING DEAD-SLOW RETRIEVES AND DELICATE SHAKING, TRIGGERING TARGETS WITH ITS NATURAL VIBR...

The Keitech FAT Swing Impact redefines swimbait performance.  Keitech's revolutionary two-tone injection process uses several different types of s...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perf...

The Keitech FAT Swing Impact redefines swimbait performance.  Keitech's revolutionary two-tone injection process uses several different types of ...

DESIGNED FOR HARD-THUMPING ACTION WITH A MEDIUM-SLOW TO MEDIUM RETRIEVE, MAGDRAFT’S TAIL KICKS INTO GEAR QUICKLY, SENDING VIBRATIONS THROUGHOUT THE...

Jointly developed by lunker hunter Tetsuya Nakamura and Megabass, the SPARK SHAD is a hand-poured paddle-tail worm with a hull-design that increase...

Made using an even softer version of Z Man's ElaZtech plastic, the Z Man Finesse T.R.D. (The Real Deal) provides a realistic feel, longer holds, an...

Developed to target fish holding tight to bottom structure, the Megabass Dark Sleeper offers overwhelming realism and an enticing action like only ...

The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even t...

When designing the Prodigy, we wanted an epic bait that lasts fish after fish, but one that still has that realistic movement in the water and with...

The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even t...

The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even t...

PRODUCT DETAILS The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to ...

A versatile soft swimbait, the Jackall Rhythm Wave will trigger the right bite. Featuring a shad-like tail, the Rhythm Wave kicks with a nice wobbl...

A Berkley PowerBait MaxScent Lil General Soft Bait is a bag of mouth-watering multi-species bait! Bass, walleye, and slab-sized panfish may want to...

The Keitech FAT Swing Impact redefines swimbait performance.  Keitech's revolutionary two-tone injection process uses several different types of s...

A touch smaller than the original, but just as lethal, the Strike King 3X ElazTech Baby Z Too Soft Jerkbaits offer a super-soft, yet incredibly dur...

Features: The Jackall I-Shad is a small soft plastic finesse bait that has been re-introduced to the US market after being a JDM exclusive for sev...

The Berkley PowerBait MaxScent Chigger Craw Soft Bait can fool even the hardest-to-catch fish. We bet you already know that the Chigger Craw is a p...

This soft, floating, ribbed, Ned Rig bait is perfect for the technique that continues to sweep the nation. It is also very effective on Wacky Rigs,...