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Once the closely-guarded secret of the pros, the 110 has quickly become a staple among professional and amateur anglers alike, setting the standard...

SLEEPER CRAWLength: 3inWeight: 5/8ozThe long-awaited, bottom-scuttling stealth craw has arrived. SLEEPER CRAW harnessesthe revolutionary performanc...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect f...

The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system f...

THE HAZEDONG SHAD’S SENSITIVE TAIL CATCHES THE WATER EVEN DURING DEAD-SLOW RETRIEVES AND DELICATE SHAKING, TRIGGERING TARGETS WITH ITS NATURAL VIBR...

The Keitech FAT Swing Impact redefines swimbait performance.  Keitech's revolutionary two-tone injection process uses several different types of s...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perf...

The Keitech Model II Tungsten Football Jig is designed for deep water jig fishing. The tungsten compound head is 30% harder than lead and extremel...

When it seems like nothing is working, that's when you need to break out the Berkley Flicker Minnow. With insight from some of the top professional...

The Keitech FAT Swing Impact redefines swimbait performance.  Keitech's revolutionary two-tone injection process uses several different types of ...

DESIGNED FOR HARD-THUMPING ACTION WITH A MEDIUM-SLOW TO MEDIUM RETRIEVE, MAGDRAFT’S TAIL KICKS INTO GEAR QUICKLY, SENDING VIBRATIONS THROUGHOUT THE...

Packed with the same tournament-winning characteristics as its big brother, the Megabass Ito Vision 110 Jr. Jerkbait features a scaled-down profile...

Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is among the mo...

VISION ONETEN + 1 is a mid-range jerkbait designed to increase the depth of the original ONETEN by up to 3ft. The ONETEN+1’s medium bill is crafted...

Jointly developed by lunker hunter Tetsuya Nakamura and Megabass, the SPARK SHAD is a hand-poured paddle-tail worm with a hull-design that increase...

Made using an even softer version of Z Man's ElaZtech plastic, the Z Man Finesse T.R.D. (The Real Deal) provides a realistic feel, longer holds, an...

Once the closely-guarded secret of the pros, the 110 has quickly become a staple among professional and amateur anglers alike, setting the standard...

Developed to target fish holding tight to bottom structure, the Megabass Dark Sleeper offers overwhelming realism and an enticing action like only ...

Berkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with ...

The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even t...

When designing the Prodigy, we wanted an epic bait that lasts fish after fish, but one that still has that realistic movement in the water and with...

The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even t...

The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even t...