The quickest way to become a master of poppin' and chuggin'? Fish a bait designed by the world's finest topwater master and professional angler, Zell Rowland. Zell hand-carved the prototype that became the Zell Pop. XCalibur's performance engineering and Hi-Tek design developed a popper that will sit tail down and create the optimum spitting action. Zell is not afraid to use this spitting fishing lure all season long and at various time of the day, but the best time to walk and spit a Zell Pop on the surface is during a cool, beautiful sunrise and when the heat begins to subside in the cool breeze of the evening. Because Zell knows not all poppers are created equal, it's time to add the Zell Pop fishing lure to your topwater fishing tackle